The value of quality content
Customers these days are savvy. In the golden age of internet and endless information, consumers have a thousand options at their fingertips, and the ability to research nearly any industry, product, and company has never been easier. It can often feel overwhelming and near impossible to attract consumers to your brand. But with a solid […]
Branding 101: What it is, and why it’s important
You – and who knows how many others – have spent hours, days, years building your company or organization from the ground up. You’ve done all the paperwork, planning, and organizing, and you’ve nearly perfected the top-quality product or service that you offer to make your company unique. Now comes the issue of marketing that […]
The five programmatic terms you need to know
Over the past few years, programmatic advertising has made its mark on the digital advertising world in a big way. It seems that everyone from mega corporations and B2B companies to car dealerships and mom-and-pop shops are now taking part. And programmatic advertising isn’t just here to stay – it’s growing in popularity every year. A […]
Coming up aces at the Canadian Gaming Summit
We had a great time putting together the Canadian Gaming Summit with our business partner the Canadian Gaming Association! The event took place June 18-20, 2018, at the Scotiabank Convention Center in Niagara Falls. The Summit was a huge success, with nearly 100 exhibitors and sponsors and over 900 delegates in attendance. This year’s theme was “Technology Holds the […]
Why your company should be using multiple marketing strategies
Long gone are the days where marketing buys are siloed and executed separately. Nowadays, almost two-thirds of digital marketing is programmatic. But even so, it is rare to see a programmatic campaign running as a solo marketing tactic. Pairing multiple marketing strategies together helps brands heighten their presence. By using diverse forms of advertising, businesses can […]