Why remarketing is beneficial in programmatic advertising
So we’ve covered the basics of programmatic advertising, how it works, and the benefits it can provide for your business. With all the different elements involved, it’s easy to get lost in the lingo of the adtech space. You may have heard the term remarketing before once or twice, but what exactly is it? Here’s a breakdown of […]
Pros and Cons of the new Instagram hidden likes feature
The new Instagram hidden likes feature has taken the digital world by storm. For those who aren’t aware, Instagram recently implemented a test in Canada that hides the total like count on other users’ posts. Users are still able to see the like count on their own posts, as well as a list of the […]
Your key social media analytics explained
Have you ever taken a glance at your monthly social media analytics report, only to be confused by all the metrics, graphs and technical jargon? It’s easy to get lost in terms like impressions or CTR without having a prior understanding of what these terms mean and their significance. A good analytics report will lay out the performance of […]
Six dos and don’ts for your social media execution
Now that we’ve discussed finding the right platform, audience acquisition and content strategy, it’s finally time to join the party. Here are some dos and don’ts for your social media execution and brand promotion. Do join topical groups on LinkedIn and spread your message across other platforms with hashtags – this is how you expand your […]