A new HVAC campaign is applying a fresh lens to indoor air quality (IAQ). Created by Panasonic Canada Inc., Breathe Well, The Only Complete Air Quality Solution™, provides HVAC professionals with the knowledge, technologies, and best product solutions to create healthier and more comfortable indoor environments.
“We take about 20,000 breaths per day, and each of those breaths is not only vital to our survival, but our everyday quality of life,” says Sonny Pirrotta, National Sales Manager, HVAC Solutions, Panasonic Canada Inc. “Recognizing that IAQ is something you need to approach from multiple angles is the first step towards making sure each of those breaths count.”
Understanding this, the Breathe Well campaign tackles IAQ through the first end-to-end indoor air quality solution that offers a suite of products across three IAQ pillars:
- Clean, representing air purification and circulation solutions;
- Comfort, representing heating and air conditioning solutions; and
- Fresh, representing ventilation and energy recovery ventilator (ERV) solutions.
The campaign spotlights the role each pillar plays in enhancing IAQ, supported by Panasonic’s nanoe™ X cleaning technology and 24/7 smart home monitoring and integration. It is being promoted through a mix of media, as well as training initiatives and outreach with the company’s network of HVAC contractors, building owners, and property managers.
Part of the campaign also includes bringing awareness to Panasonic’s in-house HVAC, ventilation, and purification technologies that work in unison to provide a complete IAQ solution.
“Even before the pandemic, a lot of our customers were coming to us asking for more impactful IAQ solutions; and while we always had technologies for each of the IAQ pillars, this campaign is our way of bringing them all together to offer the only complete IAQ solution on the market,” adds Pirrotta.
A united approach to IAQ
Part of Breathe Well’s goal is to unite the HVAC community in championing the best IAQ technologies and practices to support overall well-being for their clients. To that end, the campaign includes a partner program that encourages HVAC contractors, distributors, and builders to leverage the Breathe Well brand and solutions in their respective businesses.
“A Breathe Well Partner is more than just a cost-effective, code-compliant supplier,” states Panasonic on its Breathe Well Partner information page, adding, “They are empowered to tell a far greater story and offer a deeper commitment to clients looking for more holistic strategies to improve air across their personal or professional spaces.”
Breathe Well partners gain access to Panasonic’s sales leads as well as the campaign’s co-op marketing funds, marketing assets, extended warranty and product registration support, Panasonic’s loyalty program, among other benefits.
Says Pirrotta: “The overall goal of Breathe Well is to promote healthier and more comfortable indoor environments. We have the solutions and strategies to help make that happen, but it’s our clients and industry partners who will ultimately be the ones to make that goal happen.”
Read more about Panasonic’s complete solution approach to IAQ. Also find out more about the Breathe Well campaign and becoming a Breathe Well partner.
