Three important items for a great association blog
So, you’ve finally done it. You’ve received across-the-board approval to start that association blog, and you’re faithfully pounding away at the keyboard every week. The problem is, although you’re certain you’ve come up with some great blog ideas, your comment section is gathering dust, and traffic is barely a blip. What could you be doing wrong? […]
Developing your social media content strategy
Minutes after sending that first tweet, thousands of passive onlookers instantly turn into clients and advocates, with media buzz sending audiences flocking to your door. If only it worked that way. Without a content strategy behind those social media pushes, your message is very quickly on its way to being lost in the plethora of […]
Make your audience intelligence count
Now that we’ve identified your social media goals, it’s time to figure out which platform is best for you. Start with the big three: Facebook, Twitter, and LinkedIn. If your company has a visually-enticing product, consider adding Instagram to your mix as well. Using the search feature, look into each platform and search out industry terms, […]
What is programmatic advertising anyway?
A beginner’s guide to all things programmatic By Alison Withers If you’ve been asking yourself, “What is programmatic advertising?” and “How does programmatic advertising work?”, you aren’t alone. We can fill you in on what programmatic advertising is, how programmatic works, and why programmatic might be the right addition to your business’ marketing and advertising […]
Your social media starting point
Perhaps you’ve finally decided that “now’s the time” to get started on social, or maybe you’re cringing at the thought of logging in to your Twitter account that hasn’t been touched in months. If this is the place you’re in, it’s time to reassess what your social media goals are and get yourself to your […]