Why remarketing is beneficial in programmatic advertising
So we’ve covered the basics of programmatic advertising, how it works, and the benefits it can provide for your business. With all the different elements involved, it’s easy to get lost in the lingo of the adtech space. You may have heard the term remarketing before once or twice, but what exactly is it? Here’s a breakdown of […]
Pros and Cons of the new Instagram hidden likes feature
The new Instagram hidden likes feature has taken the digital world by storm. For those who aren’t aware, Instagram recently implemented a test in Canada that hides the total like count on other users’ posts. Users are still able to see the like count on their own posts, as well as a list of the […]
Your key social media analytics explained
Have you ever taken a glance at your monthly social media analytics report, only to be confused by all the metrics, graphs and technical jargon? It’s easy to get lost in terms like impressions or CTR without having a prior understanding of what these terms mean and their significance. A good analytics report will lay out the performance of […]
Six dos and don’ts for your social media execution
Now that we’ve discussed finding the right platform, audience acquisition and content strategy, it’s finally time to join the party. Here are some dos and don’ts for your social media execution and brand promotion. Do join topical groups on LinkedIn and spread your message across other platforms with hashtags – this is how you expand your […]
The value of quality content
Customers these days are savvy. In the golden age of internet and endless information, consumers have a thousand options at their fingertips, and the ability to research nearly any industry, product, and company has never been easier. It can often feel overwhelming and near impossible to attract consumers to your brand. But with a solid […]
Three important items for a great association blog
So, you’ve finally done it. You’ve received across-the-board approval to start that association blog, and you’re faithfully pounding away at the keyboard every week. The problem is, although you’re certain you’ve come up with some great blog ideas, your comment section is gathering dust, and traffic is barely a blip. What could you be doing wrong? […]
Branding 101: What it is, and why it’s important
You – and who knows how many others – have spent hours, days, years building your company or organization from the ground up. You’ve done all the paperwork, planning, and organizing, and you’ve nearly perfected the top-quality product or service that you offer to make your company unique. Now comes the issue of marketing that […]
Developing your social media content strategy
Minutes after sending that first tweet, thousands of passive onlookers instantly turn into clients and advocates, with media buzz sending audiences flocking to your door. If only it worked that way. Without a content strategy behind those social media pushes, your message is very quickly on its way to being lost in the plethora of […]
The five programmatic terms you need to know
Over the past few years, programmatic advertising has made its mark on the digital advertising world in a big way. It seems that everyone from mega corporations and B2B companies to car dealerships and mom-and-pop shops are now taking part. And programmatic advertising isn’t just here to stay – it’s growing in popularity every year. A […]
Coming up aces at the Canadian Gaming Summit
We had a great time putting together the Canadian Gaming Summit with our business partner the Canadian Gaming Association! The event took place June 18-20, 2018, at the Scotiabank Convention Center in Niagara Falls. The Summit was a huge success, with nearly 100 exhibitors and sponsors and over 900 delegates in attendance. This year’s theme was “Technology Holds the […]