Make your audience intelligence count
Now that we’ve identified your social media goals, it’s time to figure out which platform is best for you. Start with the big three: Facebook, Twitter, and LinkedIn. If your company has a visually-enticing product, consider adding Instagram to your mix as well. Using the search feature, look into each platform and search out industry terms, […]
Why your company should be using multiple marketing strategies
Long gone are the days where marketing buys are siloed and executed separately. Nowadays, almost two-thirds of digital marketing is programmatic. But even so, it is rare to see a programmatic campaign running as a solo marketing tactic. Pairing multiple marketing strategies together helps brands heighten their presence. By using diverse forms of advertising, businesses can […]
What is programmatic advertising anyway?
A beginner’s guide to all things programmatic By Alison Withers If you’ve been asking yourself, “What is programmatic advertising?” and “How does programmatic advertising work?”, you aren’t alone. We can fill you in on what programmatic advertising is, how programmatic works, and why programmatic might be the right addition to your business’ marketing and advertising […]
Your social media starting point
Perhaps you’ve finally decided that “now’s the time” to get started on social, or maybe you’re cringing at the thought of logging in to your Twitter account that hasn’t been touched in months. If this is the place you’re in, it’s time to reassess what your social media goals are and get yourself to your […]