When you have spent decades earning the trust of customers by being a leader in custom foam solutions, taking on a new challenge by introducing a state-of-the-art roofing solution to a market that hasn’t had access to it before is an exciting start to a brand new chapter.
Alleguard, a new name for a group of seven companies with a combined 60 years of experience, has built a reputation amongst clients who need everything from safe and secure packaging for cross-continent shipments to reliable cold storage solutions to foam insulation systems for new and retrofit construction projects.
Now, Alleguard offers Canadians a roofing solution that’s effective, sustainable, and cost-efficient–and the product is quickly gaining traction.
“We have seen an uptick in roofing insulation demand here in Canada,” Laura Catalan, Alleguard’s Director of Marketing, says.
“With our diversified portfolio and North American partners, we have extended our capabilities in roofing to Canada and our promotion of roofing insulation has extended to both existing and new customers in the roofing industry.”
The company’s expanded polystyrene (EPS) foam solution is the perfect choice for insulating walls, foundations, and roofs because the product can speed up installation, reduce labour costs, provide superior moisture control & long-term R-value retention. Ultimately, it provides an excellent energy-efficient solution for every project’s foam needs, and people in Canada are starting to take notice.
Catalan says Alleguard’s customer base in western Canada is growing and people on the east coast of the country are also embracing the products.
“Our Ontario market has now started to onboard new roofing customers and new capital investments in that region are online,” Catalan says.
As for what’s behind the company’s increased growth in Canada, Catalan credits Alleguard’s knowledgeable partners, deep history and diverse roofing solutions for its success. The materials are also attractive in terms of cost and functionality, as the EPS roofing products Alleguard offers are light relative to their strength and rigidity and fulfill a range of needs for building owners, architects, developers, contractors and others in the homebuilding sector.
Alleguard produces any flat sheet (including high density), flute fill, tapered systems, holey board, and fanfold EPS insulation to fit a customer’s needs. Furthermore, it’s suitable for both commercial and residential applications and can be used on flat lightweight insulated concrete (LWIC) roof systems, precast concrete or poured in place slab, single-ply or built-up roofs, adhered or ballasted roof systems, roof retrofits and sloped metal roofs.
Catalan also says its footprint sets it apart from competitors, as Alleguard is able to manufacture and pull from multiple plants tro provide improved lead times and better freight costs for customers.
Companies also can’t help but welcome a new roofing solution at a time when everyone is looking for something cost-effective that doesn’t compromise on quality.
“Hybrid EPS roofing solutions in general have become more popular. We are solving a growing market concern by ensuring that the roof performance isn’t sacrificed and building owners are getting the most out of their total cost of ownership”’ Catalan says.
The roofing solution is also environmentally friendly–something many Canadian companies are mindful of when choosing new products.
“Unlike other insulation types, EPS does not involve blowing agents within the manufacturing process,” Catalan says, “EPS has the capability of being reused, ensuring that zero pounds go to the landfill throughout the manufacturing process.”
It also helps customers save money by doing one thing contractors and developers value most–stand the test of time.
“Compared to most other insulation types, EPS insulation is typically less expensive. As a result of its maintainable physical properties such as thermal resistance, there is a low chance that the insulation would need to be replaced over time,” Catalan says.
“In addition, EPS insulation is lightweight, making it easy to handle and transport to project sites or stores, reducing labour and transportation costs.”

